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With pun-filled taglines like «Halal, could it be me personally you are looking for? » and «You had me at halal, » Muzmatch might seem like merely another quirky app that is dating but there is a great deal more to it than that.

Muzmatch is geared towards finding wedding partners for Muslims across the globe — plus it claims become near to striking one million users globally.

Running in just about any country (though it is most widely used within the UK, US, and Canada), the location-based software shows users the essential appropriate individuals they provide in their profiles near them based on a «sophisticated algorithm» which considers a number of different factors based on the information.

Muzmatch ended up being the brainchild of 34-year-old Shahzad Younas, a previous morgan stanley banker whom told Business Insider he left their work in June 2014 to understand just how to build apps after he previously the concept when it comes to business.

«I was thinking, ‘Why is no body doing a software when it comes to Muslim market? ‘» he told company Insider. «We did not have such a thing, we had been nevertheless on websites online. «

As being a Muslim himself, he stated he comprehended «the marketplace, the viewers, and also the problem» — something other programs had deficiencies in expertise in.

«For Muslims, wedding is this type of big section of your life, » he explained. «we do not actually date, we marry. «